Mild Red President, Katie Helwig co-authored this collaborative effort among government marketing experts to provide strategies, tactics and tips for GovCon marketers (from novice to seasoned professionals). Mark Amtower is a genius, bringing together and assigning relevant topics without dictating content. The level of trust to pull off such an endeavour is a true testament to Mr. Amtower’s influence and reputation within the GOVCON marketing arena.
The book does not have to be read sequentially, as each chapter is designed to be a stand-alone work. Topics addressed:
- Annual Strategic Planning: Stephanie Geiger
- Corporate Branding: Eileen Cassidy Rivera
- Thought Leadership in GovCon: Mark Amtower
- PR for GovCon: Joyce Bosc
- Association Involvement: Katie Helwig
- Positioning Your Digital Footprint for Growth: Janet Waring
- The Importance of Content Creation — Owned Media: Chris Parente
- Events: Stephanie Geiger
- Webinars: Sheri Ascencio
- Developing a Marketing Campaign: Stacey Piper
- Email Marketing: Stacey Piper
- Pre-Programmatic Marketing: Why it Matters When you Are Trying to Win Government Proposals: Carl Dickson
- Marketing to the Intel Community: Larry Letow
- Creating Buzz and Building Relationships Through Events: Chelsea Meggitt
- LinkedIn and Social Selling: Mark Amtower